The project announcement was two-stage. The first step was the announcement of a new brand of gadgets that work on the technology of fitronics. This is the technology from the book. All billboards in Moscow were in banners about the announcement of the launch of the new brand. The second step was the disclosure that all this is in fact an announcement of the book.
Announcement of the new book "Vegetation" by Alexey Ivanov, published
in Yandex Books
Naked eye display. One of the announcements was placed on the screen with the effect of imaginary 3D
We have developed models of new gadgets that work on phytronics, among which is Fitophone.
A smartphone that works on natural energy from water and sun rays.
In the second part of the advertising campaign, we revealed the main idea of the book announcement
This part was also highlighted on the Naked Eye screen.